Kindness Is Free

Kindness Is Free is a transformative initiative that aims to empower the next generation of youth by instilling values of equality, respect, and compassion for others. It encourages self-reflection and promotes treating everyone with fairness and empathy.



The Kindness Program was created and established in the year 2020 by Lori Milgard and CEO of Boys & Girls Clubs of WSGV JR Dzubak. The Be Kind program, later renamed Kindness is Free Program was designed to teach students how to look inward, show respect, treat everyone equal, and be considerate of others. The focus is to provide tools to empower students and create a better understanding of Kindness through mindfulness and other activities which can drastically improve social & emotional behavior and create safer Clubs and communities at large. 


The Kindness is Free Program seeks to empower the next generation by teaching kindness and bringing awareness to its importance in the equal treatment, respect, and consideration of others. Through presentations, pop-ups, and special pledge events, our movement is spreading the imperative of kindness in Malibu and beyond and is inspiring youth and people of all ages to take the charge.


The Kindness Pledge is at the heart of our kindness program and we invite everyone to take part! The pledge is short, universal, and is intended to inspire all members of the community. The pledge touches on the three keys to kindness and gives the person taking the pledge the opportunity to make a public declaration of their promise to be kind. As soon as someone officially pledges, they are gifted a kindness pledge card, commemorating their commitment to the mission.

Events & Media

Senior Resource Fair

On October 19th, 2023, BGCM Kindness Program visited the City of Malibu Senior Resource Fair. Members of the aging population visited our booth and took the Kindness Pledge. Visitors were gifted notes of kindness, care, and inspiration written by BGCM Club members.

Malibu Chili Cook-Off

On Sept 1-4, 2023 BGCM commisioned Boys & Girls Club alum Serena Au to create a live mural art experience at the annual festival with more than 20,000 attendees, there were thousands of signatures, pledges, and smiles dedicated to spreading kindness at the event and beyond.

Webster Elementary

On September 8th, 2023, BGCM Kindness Program partnered with Boys & Girls Clubs of West San Gabriel Valley to officially recognize Webster Elementary as an official School Of Kindness. Every student, teacher and administrator took the Kindness Pledge and Principal Tedd Wakeman received a commemorative plaque showcasing the school’s commitment to spreading kindness. The youth were gifted kindness backpacks, customization patches, hats, and more!

Kindness Carnival

On April 29th, 2023, BGCM, Boys & Girls Club of West San Gabriel Valley & Greater Eastside, Boys & Girls Club of Long Beach, Boys & Girls Club of Oxnard, and Boys & Girls Club of West Valley all attended the Kindness carnival! It was a day full of excitement, carnival rides, face painting, food and more!

Meet Tyler,
Chief Kindness Officer

Tyler Hawkins is the Chief Kindness Officer for the Boys & Girls Club of Malibu, where she has worked for over three years. Tyler has received her Masters in Family Consumer Studies from CSUN and a Master’s in Human Resources from Pepperdine. Tyler finds purpose in fostering access and opportunity for all. Her belief in the transformative power of kindness and its profound interconnectivity informs her work. With over a decade of experience working with youth across various domains, Tyler recognizes kindness as a catalyst for global change. She believes kindness as not merely random but a pivotal force from which the world could greatly profit.

Year Founded

Number of Kids Impacted Annually

Hours of Care Before & After School Weekly


Get In Touch

Location: 30215 Morning View Dr
Malibu, CA 90265

(310) 457-1400 - Admin
(310) 241-3675 - Programs


Admin Office Hours: Monday-Friday 9am to 5pm
Programs Office Hours: Monday-Friday 10am to 6:30pm

Equal Employment Opportunity

The Boys & Girls Club of Malibu is committed to providing equal employment opportunities to people of all walks and abilities, regardless of sex, ethnicity, or age. Applicants and employees are expressly protected from discrimination motivated by inherent traits of their person such as race, religion, color, sex, gender identity, sexual orientation (perceived or actual), national origin, ancestry, citizenship status, uniform service member status, marital status, pregnancy, age, protected medical condition, and disability. In today’s world, the right to equal opportunity is an evolving definition that can vary from local, state and federal laws.